Friday, June 13, 2008

Revenue Model for Google, Amazon.com and eBay



Google's mission is to organize the world's information and make it universally accessible and useful. Google is now widely recognized as the world's largest search engine -- an easy-to-use free service that usually returns relevant results in a fraction of a second.Thousands of advertisers use Google AdWords program to promote their products and services on the web with targeted advertising, and we believe AdWords is the largest program of its kind. In addition, thousands of web site managers take advantage of Google AdSense program to deliver ads relevant to the content on their sites, improving their ability to generate revenue and enhancing the experience for their users.



GOOGLE
Revenue model 2007 (US$)

Advertising

~Google web

10,624,700

~Google network web

5787,900

Lisencing181,400
Total revenue16,593,98


eBay is the world's online marketplace; a place for buyers and sellers to come together and trade almost anything!Here's how eBay works:
A seller lists an item on eBay, most anything from antiques to cars, books to sporting goods. The seller chooses to accept only bids for the item (an auction-type listing) or to offer the Buy It Now option, which allows buyers to purchase the item right away at a fixed price.In an online auction, the bidding opens at a price the seller specifies and remains on eBay for a certain number of days. Buyers then place bids on the item. When the listing ends, the buyer with the highest bid wins.


eBAY
Revenue model 2007 (US$)
Transaction fees
~Market place4203,340
~Payments1401,824
~Communications192,756
Advertising & others171,821
Total revenue16,593,986

Amazon.com, a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices.
Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden
.

Amazon.com
Revenue model 2007 (US$)
Sales
~Media9242,000
~Electronic& Merchandise5210,000
~Other383,000
Total revenue14,835,000

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